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Trademarks, Brands, and Competitiveness

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$120.00 cheaper than the new price!!

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New  $240.00
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Product details

Management number 202480487 Release Date 2025/10/09 List Price $120.00 Model Number 202480487
Category
Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.

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