Promotion, Recruitment and Retention of Members in Nonprofit Organizations

This book explores how Nonprofit Organizations (NPOs) survive by promoting, recruiting, and retaining members, emphasizing the critical role of members in creating value. It provides a road map for improvement in recruiting and retention processes and showcases strategies to motivate potential members and donors. It is a valuable resource for NPO managers and researchers interested in the foundations of NPO membership.

Format: Hardback
Length: 136 pages
Publication date: 08 February 2021
Publisher: Emerald Publishing Limited

Despite the growing interest in the value of membership in Nonprofit Organizations (NPOs), there has been a limited theoretical and empirical advancement in this field. To address this gap, this book presents a fresh perspective, exploring the interconnectedness between the survival of NPOs and the promotion, recruitment, and retention of their members. Recognizing the vital role of NPO members in generating value in the pursuit of their missions, the book emphasizes the importance of fostering active participation and empowerment among these members to facilitate fund raising, financial administration, and the pursuit of alliances. By providing a comprehensive road map for enhancing recruitment and retention processes, the authors also showcase the development of strategies to motivate potential members and donors, as well as the critical contribution of the board in achieving the NPOs social mission. In today's interconnected global landscape, this book offers insightful insights for those seeking coordinated action to navigate challenging scenarios. Primarily aimed at NPO managers who aim to actively engage their members in creating social value, it also serves as a valuable resource for researchers interested in delving into the underlying foundations of NPO membership.

Weight: 324g
Dimension: 160 x 238 x 15 (mm)
ISBN-13: 9781839826597