Making Trade Missions Work: A Best Practice Guide to International Business and Commercial Diplomacy

Trade missions are a crucial tool of commercial diplomacy used by governments to promote their economy and assist firms in exploring new markets. This book offers a three-stage model of a trade mission and highlights the importance of preparation, program, and follow-up in making trade missions successful. It provides an example of a real-life trade mission and aims to revamp and innovate trade mission research.

Format: Hardback
Length: 96 pages
Publication date: 10 December 2018
Publisher: Emerald Publishing Limited

Governments worldwide employ trade missions as a vital tool in their commercial diplomacy arsenal. These missions serve the dual purpose of promoting the economy of their home country abroad and assisting firms in exploring and entering new markets. While trade missions are widely used, there is a scarcity of robust evidence to substantiate their effectiveness. This lack of evidence stems from the isolation and disconnected nature of trade mission studies, which often fail to consider the level of international experience and business competences of participating firms.

In response to this gap, this book offers a comprehensive and insightful perspective on commercial diplomacy. It defines trade missions as a valuable internationalization learning experience for firms. It emphasizes the importance of meticulous preparation, program design, and follow-up in ensuring the success of trade missions.

The book presents a research-informed three-stage model of a trade mission, which is based on extensive research and practical insights. It showcases how a real-life trade mission was organized along this model, providing valuable guidance for organizers and participants alike.

Furthermore, the book aims to revamp and innovate trade mission research, making it a valuable resource for international business scholars. It offers new insights and perspectives that can contribute to the understanding and improvement of trade mission practices.

In conclusion, trade missions are a crucial component of governments' commercial diplomacy strategies. While their effectiveness has been debated, this book provides valuable insights and a research-informed framework that can help organizations optimize their trade mission efforts and achieve greater success in international markets.

Weight: 272g
Dimension: 228 x 159 x 10 (mm)
ISBN-13: 9781786354723