Sea We Swim In: How Stories Work in a Data-Driven World

Stories are essential to how we comprehend the world and our place in it, and Frank Rose's book "The Sea We Swim In" shows how to see the world in narrative terms. Leading brands and entertainment professionals already understand this way of thinking, and Rose provides examples of how they design and implement complex narrative ecosystems for interconnected digital worlds.

Format: Hardback
Length: 304 pages
Publication date: 30 July 2021
Publisher: WW Norton & Co

Psychologists, economists, advertising and marketing mavens have, for decades, failed to recognize the power of narrative. Most scientists considered stories frivolous. Economists were engrossed in theory. Marketers sought to cut to the sales pitch. Yet, stories are essential to how we comprehend the world and our place in it.

In The Sea We Swim In, Frank Rose guides us to a new understanding of storytelling and its significance in our lives. Drawing upon insights from cognitive psychology and neuroscience, he demonstrates how to perceive the world in narrative terms, rather than as a thesis to be argued or a pitch to be made. Leading brands and top entertainment professionals already embrace this way of thinking. From Warby Parker to The Walking Dead, Rose showcases how they design and implement complex narrative ecosystems for interconnected digital worlds—and how you can do the same.

Rose argues that stories are not just a means of entertainment or communication but a fundamental aspect of human existence. He explains that our brains are wired to process information in narrative form, and that stories help us make sense of the world around us. By understanding the power of narrative, we can create more effective communication, build stronger relationships, and make more informed decisions.

Moreover, Rose shows how stories can be used to create powerful brands and engage audiences. He explains that brands can create compelling narratives that resonate with their target audience and help them build a loyal following. By telling stories that are relevant, authentic, and emotionally engaging, brands can create a sense of connection and loyalty that can translate into sales and customer retention.

In conclusion, The Sea We Swim In is a groundbreaking book that offers a new perspective on storytelling and its role in our lives. By demonstrating how stories can be used to understand the world, build stronger relationships, and create powerful brands, Rose provides valuable insights for professionals and individuals alike. Whether you are a marketer, entrepreneur, or simply someone who enjoys a good story, this book is a must-read.

Weight: 464g
Dimension: 148 x 216 x 29 (mm)
ISBN-13: 9781324003137