Services Marketing: People, Technology, Strategy (Ninth Edition)

Services Marketing: People, Technology, Strategy, 9th edition, is the globally leading textbook for Services Marketing, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples. It adopts a strong managerial approach and includes supplementary material resources for instructors.

Format: Hardback
Length: 684 pages
Publication date: 28 October 2021
Publisher: World Scientific Publishing Co Inc (USA)

Services Marketing: People, Technology, Strategy is the ninth edition of the globally renowned textbook for Services Marketing, authored by Jochen Wirtz and Christopher Lovelock. This extensively revised edition has been meticulously updated to encompass the latest academic research, industry trends, and cutting-edge technology, including social media and case examples. The book adopts a robust managerial approach, presented within a coherent and progressive pedagogical framework, firmly grounded in solid academic research. It offers a wealth of real-world cases and examples from across the globe, making it an ideal resource for students seeking to expand their managerial perspective.

To support instructors who adopt this textbook for their courses, a range of supplementary material resources are available. These include an Instructor's Manual, comprehensive Case Teaching Notes, a PowerPoint deck, and a Test Bank. For further information and inquiries, please contact [email protected].

Some of the key features of Services Marketing: People, Technology, Strategy include:

Comprehensive Coverage: The textbook provides a comprehensive and up-to-date coverage of services marketing, encompassing various aspects such as service design, delivery, and management. It covers the latest developments in the field, including emerging technologies, digital marketing, and customer experience management.

Strong Managerial Focus: The book emphasizes a strong managerial approach, focusing on the practical implications and strategies for effective service marketing. It provides insights into decision-making processes, customer relationship management, and the development of competitive advantages in the services industry.

Coherent Pedagogical Framework: The text is organized in a coherent and progressive manner, with each chapter building upon the previous one. It employs a pedagogical framework that facilitates student learning and understanding, including case studies, exercises, and discussion questions.

Global Perspective: The book offers a global perspective, drawing on examples and cases from various countries and industries. It helps students develop a broader understanding of the services marketing landscape and its application in different cultural contexts.

Interdisciplinary Approach: Services marketing is a multidisciplinary field, and the textbook incorporates insights from other related disciplines such as marketing, management, and psychology. It provides a holistic understanding of the services industry and its challenges.

Supplementary Material Resources: The textbook includes a range of supplementary material resources that enhance the learning experience for students. These resources include an Instructor's Manual, comprehensive Case Teaching Notes, a PowerPoint deck, and a Test Bank. The Instructor's Manual provides detailed instructions and guidance for instructors, while the Case Teaching Notes offer insights and discussion points for classroom teaching. The PowerPoint deck provides visual aids and examples to reinforce key concepts, and the Test Bank includes multiple-choice questions, true/false questions, and essay questions to assess student understanding.

In conclusion, Services Marketing: People, Technology, Strategy is an essential textbook for students pursuing a career in services marketing or any related field. It offers a comprehensive and up-to-date coverage of the field, with a strong managerial focus, coherent pedagogical framework, global perspective, and interdisciplinary approach. The supplementary material resources further enhance the learning experience and support instructors in teaching the textbook effectively. Whether you are an undergraduate or graduate student, this book will provide you with the knowledge and skills necessary to succeed in the services industry.

Weight: 1590g
Dimension: 224 x 286 x 28 (mm)
ISBN-13: 9781944659790