Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics

This book explores the intersections of consumer traits, self-regulation, ethical considerations, and compulsive buying, offering a model for predicting compulsive buying and guidelines for consumers, policymakers, and companies.

Format: Hardback
Length: 166 pages
Publication date: 03 November 2021
Publisher: Lexington Books

A pervasive issue that affects individuals across the globe, compulsive buying is a shopping addiction that leads to profound emotional, financial, and social consequences. While much research has been dedicated to understanding the problem and its impact, this book takes a unique approach by exploring the intricate intersections between consumer traits, self-regulation, ethical considerations, and compulsive buying.

Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics offers a comprehensive model that sheds light on the predictors of compulsive buying, providing valuable insights for consumers, government policymakers, and companies alike.

In the first chapter, the book delves into the concept of consumer traits, emphasizing their role in shaping buying behavior. It explores the various personality characteristics, such as impulsivity, sensation seeking, and risk-taking, that are associated with compulsive buying. By understanding these traits, consumers can gain a better understanding of their own behavior and develop strategies to mitigate the risks associated with excessive spending.

The second chapter focuses on self-regulation, a crucial aspect of managing compulsive buying. It explores the mechanisms individuals use to control their impulses and prevent impulsive purchases. The book discusses the importance of developing effective self-regulation strategies, such as setting financial goals, creating shopping lists, and practicing mindfulness. It also highlights the role of marketing ethics in promoting responsible consumer behavior and preventing deceptive marketing practices.

The third chapter explores the ethical considerations surrounding compulsive buying. It examines the impact of consumerism on society, the environment, and individual well-being. The book raises questions about the responsibilities of companies, policymakers, and consumers in promoting sustainable consumption and reducing waste. It encourages individuals to make conscious choices that align with their values and promote the well-being of others.

Throughout the book, case studies and real-world examples are used to illustrate the practical applications of the concepts discussed. These examples help to bring the theory to life and provide valuable insights into the experiences of individuals who have struggled with compulsive buying.

In conclusion, Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics is a valuable resource for anyone interested in understanding the complexities of consumer behavior and the impact of compulsive buying on individuals, society, and the environment. By examining the intersections between consumer traits, self-regulation, ethical considerations, and marketing, the book offers practical guidelines and strategies for promoting responsible consumer behavior and mitigating the consequences of compulsive buying.

Weight: 454g
Dimension: 227 x 161 x 17 (mm)
ISBN-13: 9781793645739