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Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications
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| Management number | 201819312 | Release Date | 2025/10/08 | List Price | $105.53 | Model Number | 201819312 | ||
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Format: Hardback
Length: 448 pages
Publication date: 11 March 2022
Publisher: Edward Elgar Publishing Ltd
Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created through collaborative efforts between multiple stakeholders.
Dimension: 244 x 169 (mm)
ISBN-13: 9781839105418
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