The Alignment Advantage: Transform Your Strategy, Culture and Customers to Succeed

Strategy, culture, and customers are essential for business success, but to be effective, they need to be built, refined, and aligned. The Alignment Advantage provides a practical and proven framework for achieving this, with case studies from LEGOLAND, Wagamama, and The Empire State Building.

Format: Paperback / softback
Length: 192 pages
Publication date: 03 June 2023
Publisher: Kogan Page Ltd

Strategy, culture, and customers are the three essential components of any successful business. However, for these elements to truly thrive and contribute to the organization's growth, they must be carefully constructed, honed, and aligned. Research has shown that companies that exhibit high levels of alignment are 72% more profitable than their competitors.

In his book "The Alignment Advantage," Richard Nugent presents a comprehensive and practical framework for achieving organizational alignment. He challenges the notion that Simon Sinek's "start with why" approach is compelling but flawed and debunks the myth that culture eats strategy for breakfast. Nugent offers a clear and accessible blueprint for creating a more successful, collaborative, and efficient organization.

Through captivating case studies from renowned companies such as LEGOLAND, Wagamama, and The Empire State Building, Nugent illustrates how organizations can break down silos and foster inter-departmental collaboration. He provides a roadmap for building success, refining processes, and aligning efforts to effectively target customers and clients.

By implementing the principles outlined in "The Alignment Advantage," businesses can unlock their full potential and achieve sustainable growth in a competitive market. The book offers valuable insights and practical strategies for leaders and managers seeking to create a cohesive and aligned organization that drives innovation, productivity, and customer satisfaction.

Weight: 296g
Dimension: 233 x 156 x 12 (mm)
ISBN-13: 9781398610606