Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution

The fourth edition of Social Media Strategy is a step-by-step blueprint for leveraging consumer influence in the digital world, integrating marketing, advertising, and public relations. It covers core principles and proven processes to build unique social media plans, with updated case studies and visual graphics.

Format: Paperback / softback
Length: 536 pages
Publication date: 20 February 2024
Publisher: Rowman & Littlefield

The fourth edition of Social Media Strategy is a comprehensive and essential guide for anyone looking to innovate, support traditional marketing, advertising, and public relations efforts, and leverage consumer influence in the digital world. Written by Keith Quesenberry, a renowned expert in the field, this textbook provides a step-by-step framework for building effective social media plans that integrate paid, earned, shared, and owned media based on business objectives, target audiences, big ideas, and social media categories.

The book goes beyond mere tips and tricks and offers a systematic exploration of the unique qualities, challenges, and opportunities of social media. It teaches students core principles and proven processes to create personalized social media plans that align with their business objectives, target audiences, and overarching marketing strategies.

The fourth edition of Social Media Strategy has been updated with new infographics and concise reading sections, featuring frequent tables, checklists, and templates to enhance the learning experience. Each chapter includes a preview, chapter objectives, case studies, pull quotes, video links, bulleted lists, infographics, tables, and templates. Chapters end with a chapter checklist, key terms and definitions, questions, exercises, and discover and explore activities.

Additionally, the book includes end-of-chapter Experiential Learning sections that encourage students to apply their knowledge and skills to real-world scenarios. These sections include questions, exercises, and Discover and Explore activities that help students deepen their understanding of the topics covered.

Furthermore, the fourth edition includes new features such as template worksheets for key strategy components with business context examples. This helps students apply the concepts learned in the text to practical situations and develop a deeper understanding of how social media can be used to achieve business goals.

In conclusion, the fourth edition of Social Media Strategy is a must-have resource for students, professionals, and anyone interested in leveraging social media to drive innovation, support traditional marketing, advertising, and public relations efforts, and influence consumer behavior in the digital age. With its comprehensive and practical approach, this textbook provides a solid foundation for anyone looking to succeed in the ever-evolving world of social media marketing.

Dimension: 254 x 178 (mm)
ISBN-13: 9781538167090
Edition number: Fourth Edition