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Dealing with Socially Responsible Consumers: Studies in Marketing
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Product details
| Management number | 201815183 | Release Date | 2025/10/08 | List Price | $27.29 | Model Number | 201815183 | ||
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Format: Paperback / softback
Length: 564 pages
Publication date: 03 January 2024
Publisher: Springer Verlag, Singapore
This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable.
Dimension: 235 x 155 (mm)
ISBN-13: 9789811951282
Edition number: 1st ed. 2022
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