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International Business and Culture: Challenges in Cross-Cultural Marketing and Management

International Business and Culture: Challenges in Cross-Cultural Marketing and Management

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Product details

Management number 201814784 Release Date 2025/10/08 List Price $85.78 Model Number 201814784
Category
  1. Nonfiction
  2. Business

Format: Hardback
Length: 264 pages
Publication date: 14 June 2024
Publisher: Taylor & Francis Ltd

International Business and Culture: Challenges in Cross-Cultural Marketing and Management explores the intricate relationship between culture and business, offering valuable insights for both practitioners and scholars.

Weight: 528g
Dimension: 236 x 157 x 23 (mm)
ISBN-13: 9781032633893

International Business and Culture: Challenges in Cross-Cultural Marketing and Management

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