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Find Your Market-Oriented Competitive Advantage: A Toolkit for Strategy and Branding

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Product details

Management number 201814478 Release Date 2025/10/08 List Price $21.30 Model Number 201814478
Category

Format: Hardback
Length: 145 pages
Publication date: 29 September 2024
Publisher: Springer International Publishing AG

Competitive advantage is the core of a winning strategy. This book helps a business create a competitive advantage. It replaces product- and production-oriented thinking with a market-oriented way of thinking. Competitive advantages are created only by thinking in new way. By thinking what has not been thought.


Dimension: 210 x 148 (mm)
ISBN-13: 9783031716621
Edition number: 2024 ed.


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