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Customer Portfolio Management: Creating Value with a Large Leaky Bucket of Customers

Customer Portfolio Management: Creating Value with a Large Leaky Bucket of Customers

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Product details

Management number 201813888 Release Date 2025/10/08 List Price $11.58 Model Number 201813888
Category
  1. Nonfiction
  2. Business

Format: Hardback
Length: 144 pages
Publication date: 18 March 2025
Publisher: MIT Press Ltd

How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale.

Weight: 350g
Dimension: 236 x 160 x 20 (mm)
ISBN-13: 9780262049627

Customer Portfolio Management: Creating Value with a Large Leaky Bucket of Customers

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