New
Arrivals/Restock
Identity-Based Brand Management: Fundamentals—Strategy—Implementation—Controlling
4.8 (68 items)
Limited Time SaleUntil the end
18
17
17
$15.20 cheaper than the new price!!
Free shipping for purchases over $99 ( Details )
Free cash-on-delivery fees for purchases over $99
Free cash-on-delivery fees for purchases over $99
See all stores
Please note that the sales price and tax displayed may differ between online and in-store. Also, the product may be out of stock in-store.
New $30.40
Product details
| Management number | 201813400 | Release Date | 2025/10/08 | List Price | $15.20 | Model Number | 201813400 | ||
|---|---|---|---|---|---|---|---|---|---|
| Category | |||||||||
Format: Multiple-component retail product
Length: 314 pages
Publication date: 14 March 2023
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment.
Dimension: 240 x 168 (mm)
ISBN-13: 9783658401887
Edition number: Second Edition 2023
Casual
Business
Correction of product information
If you notice any omissions or errors in the product information on this page, please use the correction request form below.
Correction Request Form