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Marketing Cases from Emerging Multinational Enterprises (eMNEs): National Brands Asserting Themselves on the Global Stage

Marketing Cases from Emerging Multinational Enterprises (eMNEs): National Brands Asserting Themselves on the Global Stage

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Product details

Management number 201813108 Release Date 2025/10/08 List Price $106.49 Model Number 201813108
Category
  1. Nonfiction
  2. Business

Format: Hardback
Length: 435 pages
Publication date: 24 December 2024
Publisher: Springer International Publishing AG

Globalization has changed the world economic picture and emerging markets have developed very fast. This book explores the ways in which emerging multinational enterprises (eMNEs) work to become competitive global brands.


Dimension: 235 x 155 (mm)
ISBN-13: 9783031633935
Edition number: 2024 ed.

Marketing Cases from Emerging Multinational Enterprises (eMNEs): National Brands Asserting Themselves on the Global Stage

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