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Humanism in Marketing: Responsible Leadership and the Human-to-Human Approach
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Product details
| Management number | 201813092 | Release Date | 2025/10/08 | List Price | $79.86 | Model Number | 201813092 | ||
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Format: Hardback
Length: 341 pages
Publication date: 26 October 2024
Publisher: Springer International Publishing AG
This edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, in light of this, embracing a humanistic marketing approach holds the potential to foster a more humane form of capitalism.
Dimension: 210 x 148 (mm)
ISBN-13: 9783031671548
Edition number: 2024 ed.
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